“Why blend in when you can stand out”
Fascinated by the structure, the detailing, and the body-conscious lines in the Power Dressing (corporate wear), ‘Chaynika’ is an embodiment of the muted and neutral tones of the corporate world, with a sudden pop of color, which works beautifully with the sophisticated yet fun take on corporate wear.
The company, CVS Fashions, was established in 2005, and in 2006 the label CHAYNIKA was launched at the Perth Fashion Festival. The style was new and the idea was fresh, it was accepted well by the crowd. Since then the label has produced a number of successful collections, and has been acknowledged for its contribution to the industry by the Textile, Clothing and Footwear Association of WA (TCFWA) and Australian Fashion Council (AFC). The label has been actively participating in fashion events around Australia as well as international shows/exhibitions.
It is rightly said “Every garment you wear defines who you are”, so why blend in when you can bring out your true self through a mix of fun and innovative fashion in your day to day corporate wear. That is the ideology behind my brand, with its target market, the industry young guns who like to wear their confidence and attitude to work, and are not afraid to stand out from the crowd. From design, to sourcing of fabric, to manufacturing of the garment, a lot of attention is given to the quality, and great care is taken to make sure the finished garment meets the high standards of production. The label prides itself in being ‘Made in Australia’ brand.